• Coach James has been running for most of his life but began taking it more seriously in 2015. To date he has completed more than 100 half marathons, marathons and ultra marathons.

• After a career as a C Level Human Resources Executive he left the corporate world behind in 2020 and spent several years preparing for the UESCA Running Coach Certification and then the UESCA Endurance Sports Nutrition Coach Certification. 

• Now in his 50's and running the best he's ever ran he launched TrueZone Coaching in 2022 with a goal of teaching runners how to integrate running into their lifestyle and prepare for the best performances of their life.

• Now coaching full time he takes pride in being available & accessible to his athletes while offering a service that is a fraction of the cost compared to many other coaches and programs.